Toyota of Morristown

2017 Toyota Prius Prime in NJ

2017 Toyota Prius Prime available in NJ

"Behind the wheel, the Prius Prime feels quite nimble, smoothly taking curves; its ride is compliant, too, and its steering is among the best, hybrid or not."



The 2017 Toyota Prius Prime is bringing NJ drivers an advanced new hybrid experience at Toyota of Morristown. This all-new model is built around a larger battery than previous models. Combined with its sophisticated powertrain, this allows the 2017 Prius Prime to achieve hybrid and electric driving ranges that are sure to grab drivers' attention. Motorists can choose from three driving modes to hone in on precisely the type of performance they're after in a given situation.

  • • EPA-estimated 640-mile total driving range
  • • EPA-estimated 25-mile EV Mode range
  • • EPA-estimated 133 MPGe
  • • EPA-estimated 54 mpg, combined


Unflinchingly bold, the 2017 Prius Prime's design is also intelligently aerodynamic. The dual-wave rear glass hitch, unique to this model, provides a sleek profile that shoppers at our NJ Toyota dealership will be drawn to. The hatch also provides simple access to the spacious cargo area, which features a 60/40 split in the fold-down rear seats to easily accommodate various cargo. Meanwhile, the chassis and suspension are designed to provide a low center of gravity and impeccably tight handling that drivers might not expect to find in a hybrid!

  • • Standard LED lighting in the front and rear
  • • Dual-wave rear glass hitch with spoiler
  • • Bolstered front seats with standard heating
  • • 60/40 split fold-down rear seats
2017 Toyota Prius Prime dashboardExterior of the 2017 Toyota Prius PrimeNew Toyota Prius Prime seating


The powertrain isn't the only place that the 2017 Prius Prime is loaded with innovation; there's plenty of advanced tech in the cabin, too. Drivers at Toyota of Morristown will love the dual Multi-Information Display (MID) screens, which allow them to scroll through real-time energy use and fuel economy information using steering wheel-mounted controls. An available 11.6-inch HD display in the center stack and color Head-Up Display (HUD) put everything from entertainment to travel info precisely where you need it to minimize distractions on the road.

  • • Customizable 4.2-inch color dual Multi-Information Display (MID) screens
  • • Available 11.6-inch HD multimedia display
  • • Available color Head-Up Display (HUD)
  • • Available Predictive Efficient Drive


Confidence comes standard in the 2017 Prius Prime thanks to the suite of standard safety features that this hybrid brings to NJ drivers. The Star Safety System™ delivers Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-Lock Brake System (ABS), Electronic Brake-Force Distribution (EBD), Brake Assist (BA), and Smart Stop Technology (SST). A suite of other active features go even further to help drivers stay alert and out of harm's way.

  • • Pre-Collision System with Pedestrian Detection
  • • Full-Speed Range Dynamic Radar Cruise Control
  • • Lane Departure Alert with Steering Assist
  • • Automatic High Beams

To learn more about the all-new 2017 Toyota Prius Prime, or to schedule a test drive in this next-generation hybrid, don't hesitate to contact us online or to call the Toyota of Morristown team at (973) 540-1111 today!

New Toyota Prius Prime for sale in NJ

Sales Hours

Monday 9:00 am - 9:00 pm
Tuesday 9:00 am - 9:00 pm
Wednesday 9:00 am - 9:00 pm
Thursday 9:00 am - 9:00 pm
Friday 9:00 am - 9:00 pm
Saturday 9:00 am - 7:00 pm
Sunday Closed

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